Churches and nonprofits with parking lots near the route of the Rose Parade have been finding a way to indirectly make money off the parade for decades.
Beneath the glitter of a catered parade breakfast, a reserved grandstand seat or the pageantry of marching bands, unequaled equines and floral-bedecked floats exists a pre-Rose Parade, grass-roots hospitality.roll out the welcome wagon to locals and out-of-town visitors by offering cheap parking and sometimes even a reserved folding chair along the parade route.
First United Methodist Church, Pasadena, located on Colorado Boulevard, sells sidewalk seats in front of the church for $25 a seat. It also uses its parking lot as a fundraiser. The money goes to help its youth group. . Off Allen Avenue, just two blocks from Colorado Boulevard at 1801 Del Mar Boulevard in Pasadena, the worshippers at Rose City Church have been turning their parking lot into a fundraiser for decades. They will sell a parking space for $30 on a first-come, first-served basis.
Bravo’s church hopes to stack-park the cars if warranted. Pre-pandemic, they always stacked about 60-80 cars. But last last year, the lot was not filled. The average take for the church is about $1,600 but that could rise on Monday.
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