Meet Marlene Hendricks, the woman tasked with making SoFi Stadium the happiest place on Earth for NFL fans (Presented by Cadillac)
Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in the series,in guest experiences. And as the vice president of guest experiences at SoFi Stadium in Los Angeles, which recently hosted Super Bowl LVI, giving fans the best experience possible is becoming her superpower.
For her it’s more than a game—it’s about engaging people when they enter Marlene Hendricks’s universe. She has always been a people person, not in the traditional definition of being likable or social, but more in the sense of understanding others. She connects with people by seeing them as equals, putting herself on the other side of any situation and asking, “What would I want?”
“I honestly don’t feel like I work. I have the ability to connect with my team, because I’ve been where they are,” Hendricks says. “My career really started with me as a maid cleaning rooms. So, I remember how people would look down on me. I said, ‘If I ever had this opportunity to manage people and make decisions, I would ensure I treat every single person with respect, no matter what they were doing.’ Our staff knows they’re valued.
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