As powerful anti-obesity drugs become more widely available, companies are repositioning themselves with new products and services.
Before he began taking Mounjaro last summer, Nick Lovell was the weight-loss economy's ideal customer. He signed up for WeightWatchers and bought 'Dr. Atkins' Diet Revolution' to try the low-carb regimen. He joined his first gym in middle school and has belonged to half a dozen others since. He paid for personal trainers and boutique fitness classes and underwent bariatric surgery in 2008. And yet, his 5-foot-9-inch frame stubbornly held onto its 258 pounds.
We’re actually thrilled at what lies ahead.” With many GLP-1 users reporting muscle loss as a side effect, Atkins is pushing its line of high-protein bars and shakes, “a deliciously easy way to meet your protein requirements to help you maintain lean muscle mass and bone health while you’re losing weight.
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