How Foot Locker plans to stay at the center of sneaker culture:
Share to twitterFoot Locker, the largest U.S. specialty athletic-shoe retailer, no longer wants you to think of it as just a sneaker shop. Instead, try identifying it as a place for “youth culture empowerment.”
“We’ve changed a lot,” Richard Johnson, Foot Locker president and CEO, said in an interview. “The pace of change isn’t going to slow down. The consumer moves fast. We’ve got to be agile to adapt to it. ... All these things we are identifying to invest are capabilities we want to add to the ecosystem that serves youth culture. ... None of them are distractions.”
In the company’s home market in North America, Foot Locker this year opened the region’s first “power stores” in Detroit and Philadelphia after first introducing them in cities including Liverpool and London. These stores feature exclusive products and touches tailored to local tastes. They also aim to deliver on the retail buzzword of the day: experience.
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