Unilever emphasizes that the brand's portfolio, which is sold in Asia, was never intended to be skin-bleaching products.
suggest a singular ideal of beauty that we don't think is right, and we want to address this," said Unilever beauty and personal care president Sunny Jain in the statement. "As we're evolving the way that we communicate the skin benefits of our products that deliver radiant and even-tone skin, it's also important to change the language we use."
Jain goes on to explain that the advertising, communication, and packaging of Fair & Lovely had been undergoing a shift in India over the last few years to a more inclusive vision of beauty, but that now is the time to change the name of the brand altogether. "We will also continue to evolve our advertising to feature women of different skin tones, representative of the variety of beauty across India and other countries," said Jain. "We want Fair & Lovely to become a brand that celebrates glowing and radiant skin, regardless of skin tone."
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