Michael Sclafani didn't previously pay much attention to customers' personal messages as he hand-wrote cards to accompany the flowers they ordered from his Brooklyn shop. Now, in addition to dashing off happy birthday, anniversary and Mother's Day cards, Sclafani finds himself playing the
Michael Sclafani didn't previously pay much attention to customers' personal messages as he hand-wrote cards to accompany the flowers they ordered from his Brooklyn shop.
"It's a Catch-22 feeling," he explained."On one hand, if we decide not to open, we're going to be going out of business. If we stay open, are we contributing to the problem and not helping flatten the curve?" The also had to get creative about sourcing flowers. With New York's wholesale flower market closed, Sclafani and Leung are working directly with small farms to arrange one-off meet-ups."I'm going to meet this farm from New Jersey at JFK at 3 o'clock in the morning," he said."We had another farm from New Jersey on 28th Street at 7 p.m. on Wednesday.""There is no doubt that March and early April was the toughest time for the industry," Penn said.
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