Flow Water's chief revenue officer reveals how the beverage brand raised $45 million and wooed celebrity investors like Post Malone and Shawn Mendes
Flow Alkaline Spring Water just announced a massive $45 million Series D fundraising round, featuring high profile investors like Post Malone and Shawn Mendes.
We took a closer look at how Flow has been able to carve a competitive edge within the saturated beverage industry. Flow Alkaline Spring Water is gunning to be the next big premium water brand — and now it has an additional $45 million to make it happen. Flow — which was founded by Nicholas Reichenbach in 2015 based on an idea derived from seeing mass amounts of waste at Burning Man — is known for alkaline-infused water sold in recycled paper boxes. With its millennial-friendly pastel-colored packaging, social media savvy, and flavors like cucumber mint and lemon ginger, Flow has positioned itself as the cooler younger sibling of brands like Boxed Water.
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