The first time Jesse Garcia (“Quinceañera,” “Narcos: Mexico”) learned about Richard Montañez — the former Frito-Lay executive who’s said that he invented the wildly successful Flamin’ Hot Cheetos b…
learned about Richard Montañez — the former Frito-Lay executive who’s said that he invented the wildly successful Flamin’ Hot Cheetos brand when he was working as a janitor for the company — the actor immediately thought, “That would be an awesome movie.” Years later,cast Garcia to play Montañez for her feature directing debut, “Flamin’ Hot,” which premieres June 9 on Hulu and Disney+.
“PepsiCo, my home for over 40 years, wasn’t just a job; it was a place where leaders like Roger Enrico, Steve Reinemund, Al Carey, and Indra Nooyi believed in a janitor with ideas,” Montañez says. “They saw what I could be, and I’ll forever be grateful. I’ve got letters, notes, and presentations, proving their faith in me and my creation. ‘Flamin’ Hot’ is based on what I know and that’s my story; my personal journey and what the power of determination and hard work can do.
So they put this movie in her hands and go, “Alright, we’re gonna let you use the DP that you want. We’re gonna give you the cast that you want. But if it fails, it’s on your hands.” So there was a lot for all of us to prove. The cast and the crew, we felt like this is a movie of underdogs where we don’t really have the luxury to fail. Also, Richard and his family, they’re still alive, and we have to honor them.I did.
Right before you started shooting, the Los Angeles Times published a story that alleged that Richard wasn’t the creator of theCheetos as he had claimed, and that another unit of Frito Lay had been developing the product before Richard ever got involved. What was your reaction to that story? So did the filmmakers change the script after the L.A. Times story to reflect the other division’s work on the chip?
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