Which of the two artists does the song’s success mean more for? And how will its impact be felt on pop music in the next couple years? Billboard staffers discuss these questions and more below.
charts. It’s already Smith’s highest-peaking hit on the chart since “Stay With Me” reached No. 2 in 2014, and Petras’ first entry of any kind on the listing.music in the next couple years?1. “Unholy” became one of the year’s most anticipated pop songs after becoming a much-shared sound on TikTok when Smith first released the snippet in mid-August.
2. The No. 3 debut for “Unholy” marks Sam Smith’s first top 10 hit of the 2020s, and Kim Petras’ first Hot 100 hit ever. Which of the two artists do you think the song’s success is more meaningful for? : While I’d be excited as either of them, I think a first-ever Hot 100 hit would be particularly special. Kim has been in the game for more than 10 years, it’s about time that her talent gets some recognition.
4. “Unholy” is a noteworthy and potentially groundbreaking crossover hit both for its lyrics and its production . Which do you think is more likely to be impactful on the chart pop of the next few years? : Truly both, but hyperpop production has been such a theme in what has been popular on TikTok lately. I think the resurgence of Y2K trends in fashion and television has led to the nostalgia for the club-ready pop that you might imagine Paris Hilton or Lindsay Lohan dancing to in 2003.
5. The combination of an established veteran hitmaker with a cutting-edge cult-pop favorite appears to have been a winning one for “Unholy.” Who’s another pop combo of longtime top 40 mainstay and underground favorite you’d like to see enjoy a similar mainstream moment? Jason Lipshutz : In a few days, Harry Styles will be joined on tour by Jessie Ware, a vocal powerhouse who has recently reinvented herself as a disco siren. Can we get an uptempo collaboration that serves as a stopgap between Harry albums three and four? Pretty please?: Not even joking, a Justin Bieber/100 Gecs collab would be so interesting.
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