Our experts answered five burning questions about Blackpink.
"How You Like That" marks the group's second top 40 hit on the Hot 100 -- matching the No. 33 bow of their Lady Gaga collaboration"Sour Candy" from earlier this year -- and their first without a Western co-star. The single is expected to be the lead single fromWhat do we hope to hear from that album? And how have Blackpink continued to climb as high as they have?1.
: It feels a little difficult for me to completely separate race from this -- but as an Asian woman, I'm crazy excited to see representation on thecharts, so gimme a 10! Speaking purely from a musical standpoint, sure, I may not always personally engage the most with their songs, but I can't deny that they're ridiculously catchy and fun. So overall, maybe a 7.5.
2. What do you think is the primary reason that Blackpink have been able to crack the top 40 on their own -- chart terrain that's basically been off-limits to decades of Korean girl groups before them?: Who doesn't love a strong girl group? And by that, I'm not just talking about the music being good or the level of talent, which are both there. Blackpink has the attitude down too, which I think is a big reason for this latest success.
Blackpink specifically has built a huge and loyal fanbase, and in return, those fans will do anything to help the band. In this case, the work from both sides paid off!: Credit the Blackpink fandom in general: there’s such palpable online interest in their music that it’s not a surprise “How You Like That” performed so well on streaming services during its first week of release, or that its official music video racked up millions of YouTube views in a matter of hours.
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