Saccharine or subversive, satirical or self-infantilising? This symbol of girlhood has been on a journey, from the industrial revolution to TikTok
‘There is something magical and freeing about dressing this way’ … Jodie Turner-Smith in a giant bow for the Vogue World red carpet.‘There is something magical and freeing about dressing this way’ … Jodie Turner-Smith in a giant bow for the Vogue World red carpet.
It’s a trend that emerged from the girlification of everything, from “girl-maths” to “girl-dinner” and a “hot girl summer” that coincided with the rise of hyper-feminine fashion. Early pioneers included, who pinned whimsical ribbon-bows on to models’ faces like tears. But it was taken further by Viktor & Rolf, who wrapped Jodie Turner-Smith in a giant bow for the Vogue World red carpet.
It’s not the first time ribbons have caused controversy. When they emerged as a fashion statement during the rococo period in the 18th century, they were decried for being a symbol of exorbitant wealth.
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