Fish auctions on FB Live? Yes, it’s a thing in Malaysia and thousands are hooked
Together with a few partners, Audrey Goo started MyFishMan which is an online seafood delivery service. — Picture by Choo Choy May
Viewers watch the livestream of the seller displaying the fish, and if they are interested in purchasing, they can contact the seller via a WhatsApp number displayed. “Transportation is actually a bigger problem, since a good portion of our viewers are from outside Selangor. Goo said several fishermen have also expressed interest in the new channel, and added she is willing to teach them how to use Facebook Live to get more customers.
Most important to Goo is the ability to reduce wastage, since most of her fish suppliers hail from various places including Port Klang and Sekinchan. “I am not sure if the Malay customer base will increase, as it is still very new for us. But I am going to stay confident all the same,” Goo said. The 27-year-old, who runs the company with his sister and a cousin, is probably one of the earliest users of Facebook Live to auction fish, which he began doing in January last year around the same time he established his company.
“We learned that customers prioritise the freshness of the fish, the convenience and not having to enter a wet market to purchase it.
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