REVIEW: The Genesis G90 - is the Korean firm's luxury rival for the Audi A8, BMW 7 Series and Mercedes S-Class - Jim_Holder plays passenger to see if it's a credible challenger
So far, so good. But where the cracks show is with familiarity; where the G90 is strong, often the S-Class is sublime. The established class leader is a more complete package, the fact it has been refined over generations most evident in terms of its noise isolation, especially from the rear wheels, nearest to where the passenger sits, and ride comfort.
Maybe you can be forgiving of that given the price, which ranges from about £62,000 to £115,000 depending on spec. That seriously undercuts German rivals, although - given what will likely be viewed among ultra-wealthy or privileged buyers as a commensurate deficit - it also raises the risk of it being beloved by upmarket taxi firms more than the upper classes.
Genesis will make a final decision on whether to sell the G90 in Europe based on the cost of modifications required to suit the roads and customer tastes versus potential profits from sales and the marketing boost from pitching a rival against the flagship models from the German brands that have traditionally dominated the segment.
Genesis has produced several decent cars already, including the near-sublime GV60 electric SUV. The G90 is a worthy flagship for that line-up. But in this sector of the market the level of competition is something else again. That it has produced a credible challenger so early in its existence is to Genesis’s immense credit but, for now, the G90s capabilities are as much a reminder of the gap to the opposition that still needs to be spanned as they are of just how credible the brand has become in such a short space of time.
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