The event was held at 468 North Rodeo Drive in Beverly Hills — LVMH Moët Hennessy Louis Vuitton’s 22,250-square-foot pop-up space set to become a Cheval Blanc hotel.
There are 200 in total ; among them are creations by K-pop group BTS, Supreme, Lego, The Simpsons, activist Gloria Steinem, Kim Jones with Supreme, Marc Jacobs with Stephen Sprouse, makeup artist Pat McGrath, architect Peter Marino, astrologist Susan Miller and cognitive scientist Scott Barry Kaufman.
Here’s a look at three of the visionaries working and living in L.A. who have taken their turns at updating the trunk: American drag queen Gigi Goode, artist Jwan Yosef and creative studio PlayLab. Gigi Goode reveals herself in two forms, a magician and assistant, illustrating “the masculine and the feminine often having to battle for center stage,” explained the artist and model, who appeared as a runner-up on the 12th season of the drag competition series “RuPaul’s Drag Race.
Based in downtown L.A., currently a collective of nine, PlayLab has a history of collaborating with Louis Vuitton on large-scale set designs, brought on by the late Virgil Abloh.“We are ideas,” Coates said. “Ideas are the core, the currency in which we deal with. But without a proper execution, ideas, they really don’t have a home.
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