Fans are speculating that beauty influencer Mikayla Nogueira’s wedding was one big branded-content deal.
Photo-Illustration: by The Cut; Photo: Getty Images. This time, it’s surrounding her wedding — yes, there’s mess even on her big day. First off, the actual wedding ceremony was beautiful and Nogueira looked stunning. No surprise there since she hired a star-studded glam squad that included Chris Appleton and Mario Dedivanovic — borrowed from Kim Kardashian for a day. The wedding was held at Castle Hill Inn, a notoriously expensive 40-acre estate overlooking the water.
TikTokers are saying it looked more like a sponsored influencer event instead of an intimate celebration of love shared between Nogueira and her new husband, Cody Hawken. Fans are speculating that Nogueira might have taken advantage of her wedding day by turning it into an opportunity for advertisements. E.l.f. Cosmetics partnered with Nogueira for multiple wedding moments: a Marriage Material lip-kit duo that allegedlyand a gifting booth full of E.l.f.
Now, besides the spon-con nature of it all, here’s where it gets tricky: The guest list included a host of influencers — big names like James Charles and Patrick Starrr, among many more. Every influencer in attendance posted a “get ready with me” video on TikTok before heading to the wedding, which seemed as if they were contracted to do so for a brand deal or something. But this is a wedding we’re talking about.
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