Analysis: For now, Twitter remains a unique platform, and those searching for alternatives don’t have many easy options | TimBiggs
Twitter’s entire history has been marked by unclear monetisation attempts and baffling management, so in that sense not much has changed since Elon Musk took over as owner and chief executive. But all over the service, people are on edge.
Elon Musk has variously promised to protect free speech, limit the reach of people who don’t pay for verification, and ban Twitter users who impersonate others.Reflexively, the fact that 90 per cent of the content on Twitter is suddenly about Twitter itself – about how doomed it is, about how people should jump toTime will tell whether Musk follows through onand whether they’ll have a noticeable effect on the service for most users.
Twitter is the product of more than 15 years of evolution. Apart from Facebook, it doesn’t have any competitors that have been popular and growing for anywhere near that amount of time. And it does take time to build a platform that works. This speaks to the kind of “usability” people want from their social media: the platform does a lot of the work for you, makes connecting with others easy, and gets you straight into enjoying interesting content. That simply isn’t possible on a newer or less prominent site such as Mastodon, any more than it would have been possible on early Twitter.
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