.NyxCosmetics's new PROUDALLIESFORALL campaign is something we definitely need all year long. 🙌
, will launch its #ProudAlliesForAll campaign, an initiative that will help train the masses on how to be an LGBTQ+ ally — something we definitely need all year long.
"NYX Professional Makeup has always stood for inclusivity and community, and it’s important for the brand to use its platform to celebrate the community that has a big part in who we are today," Yann Joffredo, global brand president at NYX Professional Makeup, shares with. "The brand has had a longstanding commitment to the LGBTQ+ community and proudly champions self-expression through artistry for all.
With stay-at-home orders still in place around the globe, NYX's Pride celebration and training programs will solely be offered online, kicking off with a virtual Pride march on June 1. For the first-of-its-kind parade, consumers will be asked to participate by posting an image of themselves with the “Proud Allies” Instagram filter , while sharing who they march for.
To get in the spirit of Pride, NYX is offering three new dazzling products to their already colorful lineup, which are all available now.
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