Did the landmark book “Learning from Las Vegas,” which turns 50 this year, set out to praise the architecture and urbanism of the Strip, or was it meant instead as a cautionary tale about sprawl?
made a similar argument in an essay called “The Schema of Mass Culture”: “The neon sentences which hang over our cities and outshine the natural light of the night with their own are comets presaging the natural disaster of society, its frozen death.”
Scott Brown and Venturi first visited Las Vegas together in November of 1966, a year before they were married. The trip was her idea. A young widow from South Africa, Scott Brown had begun teaching at U.C.L.A.’s new School of Architecture and Urban Planning after earning a master’s degree from and serving on the faculty of the University of Pennsylvania, where she and Venturi met.
The final third of the book is made up of a survey of design projects in the office of Venturi and Rauch , from 1965 to 1971. This section, whose advertorial tone will be familiar to regular readers of architecture monographs, was removed for the second edition. That edition also introduced an entirely different approach to graphic design. Scott Brown and Venturi clashed from the start with the head designer at M.I.T.
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