FIFA's Brand Is Bad For EA's Games, CEO Says

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FIFA's Brand Is Bad For EA's Games, CEO Says
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Following reports of EA splitting from long-time partner FIFA, CEO Andrew Wilson has made a series of comments disavowing the soccer organization.

Major video games publisher EA feels that the FIFA license has been holding its soccer games back, according to recent comments from CEO Andrew Wilson. Wilson's comments follow several stories reporting that the publisher would be parting ways with FIFA and developing sports games under its own trademark.

In the world of sports simulation games, there are few franchises that are more successful, more well-known, than FIFA. The best-selling series of soccer games have been produced and published by EA for decades, with their annual releases becoming staples in yearly video game coverage. While the franchise has its competitors in Konami's eFootball and UFL, the FIFA name is nearly synonymous with soccer games and modern sports games as a whole.

EA's sports games make ludicrous profits from microtransactions and loot box systems. This fact is not directly acknowledged by Wilson in this meeting, so his statements can be difficult to parse; while he is ostensibly arguing that the company wants to provide more rapid updates and have more freedom overall, it seems unlikely that the company's number-one moneymaking route is not factoring into this decision.

As for how an EA-FIFA split will affect fans of the franchise, it is difficult to say. The most obvious outcome would be two new franchises: one helmed solely by EA and a separate, tandem effort from FIFA and another publisher. If one of these franchises can manage to offer a high-quality product without resorting to rampant microtransactions, it might be able to edge out the other. .

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