There is cautious but growing optimism among Football Australia officials that Fifa will drop plans to unveil Visit Saudi as a key Women’s World Cup sponsor
at the world body’s congress in Rwanda next week. Football Australia’s chief executive, James Johnson, made clear on Monday that his organisation would “not be comfortable” with any deal with Visit Saudi.
“Football Australia has consulted on this matter with key stakeholders, including government and commercial partners, and it was an overwhelming consensus that this partnership does not align with our collective vision for the tournament and falls short of our expectations,” he said. “Whilst the partnership has not been confirmed by Fifa, based on the consultations we have had with our community, key stakeholders and our own position, we would not be comfortable with it. While we await further clarity and information as to the details of the partnership from Fifa, we continue to convey this clear message on behalf of Football Australia, New Zealand Football, and our community.
After the sponsorship with Visit Saudi was mooted it was described as “bizarre”, “totally inappropriate” and “outrageous” by the Team USA players Alex Morgan and Megan Rapinoe, with
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