FIFA announces entire range of nightmarish World Cup games, is clearly taking the EA divorce well:
, “targets the emotional high of football fandom through a highly engaging casual social prediction game based on football cards, where the essence of the fun is derived not just from “getting it right” but by being the best among your friends”.. We spent a little time debating just how that would be pronounced before I finally settled on “Fig-Tull”.
Phygtl, a fan engagement mobile application that takes fandom into a new dimension. An immersive experience fans join forces on with the mission to co-create the global first fan generate digital reward. Fans can augment a golden-globe-football from the palm of their hands into their real-life environment, own a limited fragment of it to attach and eternalize their handpicked FIFA World Cup pictures and video moments. A digital representation of eternal fandom.
I think the winner, though, is the fact that watching FIFA flail about like this, with no idea what the hell they’re doing,makes you feel bad for EA Sports. I wonder how many years they had to sit in a boardroom with morons from FIFA pitching this kind of garbage? I’m sure the answer, given their acrimonious split, is “too many”.
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