The four-year extension comes off the excellent cooperation between both parties as well as Smart's stellar promotional work for the FIBA Basketball World Cup 2023. Playing a pivotal role with their world-class and award-winning mobile network, Smart has delivered and influenced highly successful on-ground and digital activations to delight basketball…
The four-year extension comes off the excellent cooperation between both parties as well as Smart’s stellar promotional work for the FIBA Basketball World Cup 2023.
To further drum up excitement for the world’s biggest basketball tournament, Smart also unveiled a 400-square meter 3D Billboard at Bonifacio High Street Crosswalk as well as launched an interactive billboard with augmented reality integration along EDSA that showed larger-than-life digital versions of players dunking on an actual rim installed on the billboard.
The new partnership agreement secures Smart’s further enhancements, including additional exclusive rights in the areas of digital and live streaming. The renewal was revealed at an announcement ceremony during the FIBA Basketball World Cup 2023 final in Manila.
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