Demand for black tea on supermarket shelves is dropping each year, and a major producer is now shuttering its plantation.
abc.net.au/news/nerada-tea-pause-production-far-north-queensland/102375644Australia's largest tea producer will stop production at its Far North Queensland plantation, citing rising costs and a drop in demand for black tea on supermarket shelves.
About 19 staff based at the Malanda plantation and factory, including nine permanent employees, were told about the shutdown last week.They have been compounded by fewer people drinking black tea. "It's hard to get that moment of pause when you're running around to enjoy a cup of tea," Mr Russell said.It comes six months after Nerada closed its tea rooms in Malanda, partly due to reduced international visitation.
"We think we can produce a world-class, high-value product in the future but that will take millions of dollars to do that," Mr Russell said.
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