From Boss' dragon-themed capsule collection to Bottega Veneta's panoramic campaign starring actress Shu Qi, find out how brands merge auspicious celebrations with their house's creative direction.
From Boss’ dragon-themed capsule collection to Bottega Veneta’s panoramic campaign starring actress Shu Qi, find out how brands merge auspicious celebrations with their house’s creative direction.The Lunar New Year often sees prominent fashion houses harness the power of celebrities in the region to not only target this Asian demographic but to also capitalise on their brand ambassadors.
discusses how brands incorporate their own house codes while creating designs that have the “Lunar New Year” appeal.This year Boss collaborated with renowned novelist and calligrapher Feng Tang on a dragon-themed capsule collection that took inspiration from traditional Chinese calligraphy. Feng Tang took cues from Chinese characters and traditional patterns, crafting a modern and minimalist calligraphy style that showcases the dragon character as the hero motif of the collection.
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