Chairman says 'Everything we do will always focus on being distinctively Ferrari.'
Like its rivals, Ferrari also sells an emotional experience to wealthy customers centered on the throaty roar of its powerful engines. As it goes electric, Ferrari must ensure its high-net worth customers and investors are along for the ride.
In the meantime, Ferrari will unveil its first ever sport-utility vehicle - powered by its gas-guzzlingVigna confirmed Ferrari will launch its first electric model in 2025, one of 15 new models between 2023 and 2026.
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