Ferrari Now Lets You Buy With Bitcoin, Other Cryptocurrencies

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Ferrari Now Lets You Buy With Bitcoin, Other Cryptocurrencies
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Facility is already available in America and will be rolled out to Europe soon in response to customer demand

Cryptocurrencies have taken a bit of a hammering over the last couple of years, but many younger investors have built their wealth this way, and now Ferrari is letting them buy supercars using blockchain tech. Ferrari dealers in the U.S. are already taking crypto payments and the service will be rolled out to Europe in early 2024, followed by other regions at a later date due to demand from wealthy clients, the brand’s marketing boss told Reuters.

This will help us connect to people who are not necessarily our clients but might afford a Ferrari, Ferrari's Chief Marketing and Commercial Officer Enrico Galliera, told Reuters. Prices will not change, no fees, no surcharges if you pay through cryptocurrencies.” Related: Tesla Stops Accepting Bitcoin As Payment Due To Environmental Concerns This isn’t the first time an automaker has accepted crypto payments.

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