At the 10-year mark for her business, Felisha “Fe” Noel is ready to unveil her first stand-alone boutique. A grand opening is set for Fe Noel Little Caribbean on June 10.
Consumer awareness of Fe Noel recently jumped due to a resort collaboration with Target, “which really wanted to spread the message of culture in Grenada and in the Caribbean in general. We like to do special projects that align,” Noel said. “Every year is a matter of, ‘What do we want to do now? Do we have the resources? If not, how can we get them?’ I approach investing and everything else in that way. Everything has to make sense. It’s not about saying yes just to say yes.
“We have some tricks up our sleeve. We’re really going to immerse people in the music, the food, the sound and the five senses to get people excited and inspired,” Noel said, adding that everything that will be sold in the store will only be available there, as another enticement to venture into the neighborhood. “I really want people to experience this special neighborhood. I am from Grenada, but my neighbors are from Jamaica, Ghana and Trinidad. It’s a melting pot.
Preserving Caribbean culture is a favorite subject, and Noel is trying to create a pipeline for Caribbean designers to the U.S. by selling some of their creations in the new store and showing them how they can use theirto “create a life and a real business,” she said. That will involve mentoring some designers in Grenada, who need to develop hangtags, establish LLCs and learn about other business essentials to be able to sell their wares in the U.S.
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