Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to make marshmallow chicks, has died at the age of 98
Bob Born graduated from Lehigh University with a degree in engineering physics. He enlisted in the U.S. Navy and served as a radar specialist and a lieutenant on a destroyer in the Pacific. Later, the Navy sent him to the University of Arizona and the Massachusetts Institute of Technology for graduate work in math and physics.
Bob Born saw the candies’ potential, so he and an engineer at the company designed and built a machine to make them in less than six minutes. The company's current machines, which are still based on Bob Born's design, now pump out 5.5 million Peeps per day. Seventy years later, Peeps remain Just Born’s most recognizable candy brand, the company says. Just Born makes around 2 billion Peeps each year, or enough to circle the globe two-and-a-half times. It sells the most at Easter, but also has versions sold for Halloween, Valentine's Day and other holidays.
Bob Born became Just Born's president in 1959 and held the role for more than 30 years. He last visited the Just Born factory on Feb. 15, 2019, when the city of Bethlehem proclaimed the first day of the Easter season as “Bob Born Day.”
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