LONDON, April 30 ― Online fast-fashion retailer Shein is courting brands like toothpaste conglomerate Colgate-Palmolive and toymaker Hasbro as it tries to sell more household...
Known for cheap own-brand clothing and accessories, Shein is moving into other categories and has given brands and retailers access to its platform in nine European countries so far, having done so in the United States, Brazil, and Mexico last year. ― Reuters file picLONDON, April 30 ― Online fast-fashion retailer Shein is courting brands like toothpaste conglomerate Colgate-Palmolive and toymaker Hasbro as it tries to sell more household names on its platform.
“Everybody associates Shein with fashion, but we are doing all verticals,” Christina Fontana, senior director of brand operations for Europe, Middle East and Africa at Shein, told delegates at a conference in Paris on April 17.“Our consumers want brands, if that's what they're looking for, that's what we're going to give them.”
But the company's growth has brought new complications, including new EU rules requiring it to police its platform for illegal or harmful products. “If Shein wants to compete as a trustworthy reputable marketplace platform, it really needs endorsement from well-known Western brands,” said Xiaofeng Wang, e-commerce analyst at Forrester in Singapore.In a Zoom webinar aimed at potential sellers in the United States on Thursday, Shein's head of seller marketing Claire Lin pitched an opportunity for brands to reach millions of shoppers and “supercharge” sales.
Home, electronics, and beauty & health are currently top-performing categories, she said, and the only category Shein does not offer is food and beverages. Jayn Sterland, UK & Ireland country manager at Weleda, said the Swiss cosmetics brand was not considering selling on Shein directly.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Health Ministry sees 97.1pc drop in Malaysia’s new Covid-19 cases ahead of AidilfitriKUALA LUMPUR, April 9 — The number of Covid-19 cases have dropped sharply in the Epidemiological Week (ME14/2024) from March 31 to April April 6, the Health Ministry announced...
Read more »
Arsenal hammer Chelsea 5-0 to move three points clear at the topLONDON, April 24 ― Ruthless Arsenal threw down the gauntlet in the Premier League title race with a 5-0 thrashing of London rivals Chelsea to roar three points clear at the...
Read more »
Jepchirchir crushes women’s-only world record in winning London MarathonLONDON, April 21 — Reigning Olympic champion Peres Jepchirchir crushed the women’s-only world record in winning the 44th London Marathon on Sunday, while Kenyan compatriot...
Read more »
Prince Harry’s privacy case against Murdoch tabloids to proceed as plannedLONDON, April 19 — Prince Harry’s privacy case has avoided a major delay after London’s High Court rejected an application by the publisher of Rupert Murdoch-owned British...
Read more »
Assange extradition moves closer as US provides UK court with assurancesLONDON, April 17 — The United States has provided assurances requested by the High Court in London which could finally pave the way for WikiLeaks founder Julian Assange to be...
Read more »
Sound of the Underground: The busker aiming to play every London Tube stopLONDON, April 1 — Strumming his acoustic steel string guitar on a busy street in east London, 27-year-old Australian singer-songwriter Dan Tredget is a man on a mission....
Read more »