The notable lack of brand-specific material is turning heads worldwide. 9News
advertisement from the UK is gaining traction worldwide, specifically for its lack of brand-specific material, an unusual move for a chain that usually relies on bright colours and smiling faces to reel customers in., which was released overnight, is devoid of any food or restaurant shots that you'd see in a regular Macca's ad, or even any dialogue, with only a hand-drawn "M" signaling to the audience what company the commercial is for.
The advertisement begins with two colleagues being assigned a heap of work by a woman wearing a yellow top and red pencil skirt, the colours associated with McDonald's branding.READ MORE:Feeling defeated, one of the woman gets an idea, drawing an "M" on a yellow post-it note, raising her eyebrows at her colleague.
The second woman excitedly gets up with her colleague to go for what Aussies would call a "Macca's run", with both "raising their arches", as the campaign is called, to the beat of the song while looking pointedly at their colleagues, inspiring them to also get up. Soon enough, the entire workforce is stampeding outside of the office building, all of them raising their "arches" to the beat. The woman wearing red and yellow returns from her coffee break to a completely empty office, and after spotting the "M" post-it note, runs to catch up with her colleagues.
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