As an AI-generated song from 'Drake & The Weeknd' racks up millions of listens, UMG warns that industry players need to choose “which side of history” they want to be on.
that went viral over the weekend has been pulled from most streaming platforms after their label, Universal Music Group, released a statement Monday condemning “infringing content created with generative AI.”
Released by an anonymous TikTok user called Ghostwriter977 and credited as Ghostwriter on steaming platforms where it racked up hundreds of thousands of streams, the track “Heart On My Sleeve” features uncannily similar voices to the two superstars — a trick that the creator says was accomplished by using artificial intelligence. It’s unclear if the entire song was created with AI, or just the soundalike vocals.
Many music fans seemed impressed. One comment on TikTok with more than 75,000 likes said it was the “first AI song that has actually impressed me.” Another said Ghostwriter was “putting out better drake songs than drake himself.” A third said AI was “getting dangerously good.” But the end could already be in sight. At time of publishing on Monday evening, “Heart On My Sleeve” had recently been pulled from Spotify, as well as Apple Music, Deezer and TIDAL before it.
Even if short-lived, the sensational success of “Heart On My Sleeve” will no doubt underscore growing concerns over the impact of AI on the music industry. Last week, UMG urged streaming platforms like Spotify to block AI companies from
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