Failure and cheats did not stop this Malaysian entrepreneur
Samantha Mah did well on her first business venture but suffered a loss on her second. However, failure did not deter her and her two partners from moving on. They gave it another go until they could see the fruits of their labour.
“We handled matters based on our experiences. Sometimes we had to ask friends for advice. In the first few years, there were lots of arguments. But gradually, everyone tried to find the best way to work together and communicate,” she said.As part of the company’s cost-cutting measures, each of them had to take on more responsibilities in various departments.
Mah’s company had ordered Grade A peanuts for a third shipment as well, and as usual, flew over to India to check on it. However, when the stock finally arrived in Malaysia, it was discovered that its quality was Grade C. Mah then sought help from her an uncle, an experienced fruit trader and grocer. He advised her to run a business that’s less risky, such as repackaging and distributing organic products .In July 2011, her company had its first customer, a newly opened supermarket in Petaling Jaya. Within two months, Mah’s team had designed the logo and sourced for products and packaging. And so, their label Love Earth was born.
They understood that they had to spend more to create brand awareness. That’s when they started their online webstore. After five years of sheer hard work, they bought their own property: two units of four-storey shophouses.
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