Fahmi wants MCMC to act on Meta after his face was misused in a scam ad on social media. The MCMC has insufficient powers to act on Facebook scam ads and it’s time for Fahmi to push for new laws to hold Meta accountable.
Fahmi said Meta has failed to act on scam ads which include purported ads about cleaning services and car sales, which were rampant on Facebook. He added that he wants to understand why Meta is slow to act at detecting scam ads.
The minister added that social media platforms should have their local presence in Malaysia if they have not done so. He said the lack of a local presence could delay their response time to tackle scams.highlighted repeatedly on SoyaCincau.com. Besides impersonating public figures and brands, these scam ads have also impersonated mainstream newspaper titles including The Star, New Straits Times, Sin Chew Daily and The Edge.
Meta as the advertising platform must be held responsible for approving scam ads which are clearly against its own advertising policy. Most of these scam ads can be prevented if Meta conducts basic checks on new advertisers and if they set up a local moderation team to act on complaints. Meta currently has an official office in Kuala Lumpur but they have confirmed that all advertising moderation is handled using their algorithm and a team that’s based outside of Malaysia. In short, not a single person in Meta’s office in Malaysia is able to take down any scam ads reported. In some cases, it takes days or weeks for Meta to take down the ads after it was reported.
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