Facebook users are clicking on more ads than before, suggesting the company will announce strong Q4 results later today.
Facebook has seen an increase in the median number of ads clicked by users on the service from July to January, according to Audience Insights, a Facebook tool used by advertisers.
Despite the mounting antitrust investigations into the social media company, user engagement with Facebook ads continued to climb through the second half of 2019, according Audience Insights, a Facebook tool that is used by advertisers to gather data about specific demographics they can target with ads.
Specifically, Facebook has seen an increase in the median number of ads clicked by users on the service from July 2019 to January 2020, according to Audience Insights. However, the median number of comments and likes has remained unchanged compared to the previous six-month period "Facebook continues to be a landing place for its core demographic of older millennial — boomers, and despite all the negative publicity, the platform has remained a key meeting place for people and will remain a ripe locale for advertisers to spend money," aid Daniel Newman, principal analyst at Futurum Research, which focuses on digital technology.
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