Facebook's star is fading, but Instagram is shining brighter than ever.
, the Facebook-owned photo-sharing app, is growing healthily.
Time spent on the core Facebook app by its 1.52 billion daily active users is steadily dwindling, continuing a years-long downwards trend — but Instagram is booming. Instagram, meanwhile, is creeping up slowly, to an average 34 minutes a day , with the biggest jumps in core young demographics. Cowen analyst John Blackledge described Facebook as"the premier social advertising platform," and predicts 15% annual growth in company revenues until 2024.Facebook CEO Mark Zuckerberg said in January 2018
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