Facebook's Zuckerberg meets EU's competition chief ahead of new A.I. rules

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Facebook's Zuckerberg meets EU's competition chief ahead of new A.I. rules
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The European Commission, the EU's executive arm, is due to unveil new regulations on artificial intelligence (AI) Wednesday.

Media reports suggest the EU could go as far as a temporary ban on the use of facial recognition. Facebook is one of many U.S. tech giants that have invested in A.I. Zuckerberg's firm recently bought the British A.I. company Deeptide and the London-based computer vision start-up Scape Technologies.

A Facebook spokesperson told CNBC Monday that Zuckerberg is meeting "with European decision-makers in Brussels to discuss a framework for new rules and regulation for the internet." Shares of Facebook are up by about 30% over the last 12 months. "Mark Zuckerberg has changed his tune somewhat," Seth Wallis-Jones, principal analyst at Omdia, told CNBC's "Street Signs" Monday.

Facebook and other big U.S. tech firms have been under pressure in Europe, but also to some extent in the United States. The Federal Trade Commission said last week it would be examining prior acquisitions by Alphabet, Amazon, Apple, Facebook and Microsoft.

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