Facebook confirmed it's been working to develop its own voice assistant since early 2018:
a Facebook spokesperson, per Reuters. The company says it will likely integrate the voice assistant across its Portal video calling device, Oculus headsets, and other future products.Facebook likely sees voice functions as necessary for its hardware and to keep its service engaging., who tend to be tech-savvy early adopters, cited the ability to call or text someone as the activity they're most excited about performing via voice, per Business Insider Intelligence's New Tech Survey.
Voice functionality will remove some of the friction to use its hardware. Products like the company's Oculus headsets need a voice assistant to complete the experience and avoid clunky virtual keyboards and menu screens. Virtual keyboards require users to click keys one-by-one to search for content, which takes much longer than speaking.
The company has to implement a voice assistant to prevent customer migration to voice-centric platforms. Consumers like to use voice assistants to access news and podcasts: 20% of BI Insiders from our proprietarycited the ability to listen to a book or story as an activity they're excited about performing via voice, per Business Insider Intelligence's New Tech Survey.
It adds another stream of consumer data for Facebook to monetize. A voice assistant will provide the company with additional relevant data that it can use to serve users across all its offerings with more relevant, targeted ads.Facebook's entrance into the crowded voice space, combined with its privacy issues, could impact usage of its voice assistant.
Facebook hasn't proven trustworthy for consumers. Facebook has encountered a continuous stream of reputationalcentered around users' data and privacy. Without a trustworthy reputation, consumers will doubtfully bring a Facebook-powered voice assistant into their lives and homes.
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