Facebook considers transparency measures around posts from political campaign staffers
Former mayor of New York City, and Everytown founder, Michael Bloomberg speaks on stage during a forum on gun safety at the Iowa Events Center on August 10, 2019 in Des Moines, Iowa. The event was hosted by Everytown for Gun Safety.is concerned about a lack of transparency in how Mike Bloomberg's field organizers are using the platform to advocate for his presidential campaign, without identifying that they work for him, according to a source at the company.
Among other changes, Facebook now tags all political and issue ads, keeps a library of them and has builtEnter Mike Bloomberg, who has spent $48.5 million on campaign and issue ads on Facebook since last May, according to. Bloomberg's campaign is hiring more than 500 deputy field organizers, a job which includes mobilizing supporters for get-out-the-vote efforts and engaging friends to support Bloomberg for president -- which can include sharing on social networks.
Facebook says it communicates with all the campaigns, urging them to follow best practices, including having people posting on the behalf of campaigns to make it clear in their posts and profiles who they're working for. But Facebook currently has no means to enforce that kind of disclosure. Now, Facebook is exploring different ways to add more transparency about posts to make it clear if a person posting has a paid relationship with a campaign, the source said.
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