The move comes as interest in streamed entertainment surges during the pandemic. FMTNews Facebook
SAN FRANCISCO: Facebook on Friday added licenced music videos to the social network in the US, challenging YouTube for the attention of online audiences.
“With official music videos on Facebook, we’re creating new social experiences that are about more than just watching the video,” music business development vice-president Tamara Hrivnak and entertainment vice-president Vijaye Raji said in an online post. The Facebook “music experience” was already available in India and Thailand, but is making its US debut this weekend, according to Hrivnak and Raji.
Google-owned video-sharing service YouTube boasts more than 2 billion monthly users, many of those people tuning into music videos.
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