Hudson played a younger version of Ansel Elgort's Baby in the 2017 action-drama 'Baby Driver'.
Fun Malaysia: Kite flyers showing off their colourful giant kites; Pasir Gudang World Kite Festival has become one of the iconic tourism products in Johor. — Agency
And while Taylor Swift is not on the bill, yet, another area that Malaysia is focusing on is live events – from concerts to festivals.reports, at least 40 concerts – estimated to generate about RM200mil in revenue, including in spillover spending on accommodation and food – have been confirmed in the 2025 events calendar. And the list is set to grow further into 2026.
Capitalising on diverse attractions and current travel trends, the theme is an expansion of the country’s award-winning “Malaysia, Truly Asia” brand. Every state in Malaysia boasts a vibrant market for experiential tourism, each offering unique experiences, he says. Predicting specific tourist destinations is challenging, as preferences vary greatly across different market segments, Manoharan notes.
Tourism Malaysia also aims to leverage major events, such as the India International Film Academy Awards 2024 that was held here in August, to attract Indian travellers and showcase Malaysia’s vibrant offerings. “Therefore, to align with evolving travel trends, one of the strategies to reinvigorate interest in this declining segment, for example, is to promote Malaysia as a homeport destination for cruise liners through collaborations with the Transport Ministry.
“Tourism Malaysia is also working closely with partners from the initial product ideation stage to marketing and promotion to encourage sustainable tourism and empower community-based tourism initiatives,” Manoharan adds.
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