Experience fruity refreshment with Edelweiss Peach

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Experience fruity refreshment with Edelweiss Peach
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GET ready to awaken your senses – Edelweiss Peach is now available in Malaysia, says Heineken Malaysia Berhad. Combining the refreshing qualities of w...

Treat the senses with Heineken Malaysia’s newly-launched Edelweiss beverage, now available for purchase at participating outlets across Peninsular Malaysia...

Combining the refreshing qualities of wheat beer with the perfect hint of delicately sweet peach, this latest innovation from the company invites you to experience fruity refreshment in every sip. Heineken Malaysia marketing director Willemijn Sneep says with its subtly sweet notes and crisp fruity finish, Edelweiss Peach adds a touch of fun to everyday moments.

“The ‘Feel the Peach’ campaign is a playful spin-off from Heineken Malaysia’s ‘Feel the Alps’ campaign, both designed to offer consumers a rich, sensorial experience. This new campaign captures the sweet and fuzzy essence of peaches, inviting everyone to experience life’s simple joys. This month, keep an eye out for Edelweiss Peach booths at selected hypermarkets and supermarkets to feel and taste the peach.

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