The original '13 Going on 30' dress was Versace, look 5 from the label’s spring 2003 show to be exact
. The colors are more muted , but the signature rainbow-stripe skirt and under-boob cutout make the reference point clear. Since it took off in the summer, it stands to reason that people were wearing it just as a going out dress, and not necessarily a costume.
Allen thinks the dress resonates because the die-hard fans of the film are, well, die-hard fans. “What continues to surprise me is how fans of a particular show or character never tire of talking about it or seeing it. Did you see they are making another movie about Marilyn Monroe? Seventy years later, she is as relevant as ever. Once an aspect of media has entered the zeitgeist, it’s there to stay.
Though she is now 29 , Allen fondly remembers her time on set, when she first thought that Rink and Garner were “the coolest,” and isn’t surprised that the dress has withstood the test of time. “The choice to use that iconic Versace dress in that scene was no accident,” she says. “Our costume designer on the film, Susie DeSanto, would fit us for hours and hours and hours. I’ve never tried on so many clothes in my life. She wanted to ensure the costumes were perfect, and they were.
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