“Roma is the place where everything starts, the life, the people, our stories, and identities are here,” said Pierpaolo Piccioli. “We belong to this place as much as this place belongs to the world and to Valentino.”
Alessandro Onorato, Rome councilor for major events, tourism, sport and fashion, noted that Valentino’s couture show “will be the beginning of a month of initiatives that will involve the whole city. Rome rediscovers its natural vocation as the Capital of Style.”Valentino has traditionally presented its couture collections in Paris, but Rome has been a stage for the brand before.
The storied Cinecittà studios served as the backdrop for the film and the performance because they are “the natural realm of dreams, where dreams are made,” and the perfect location for couture, which is “where you can dream the most,” said Piccioli at the time. The show consisted of a presentation conceived by the designer in a dialogue with British artist, musician, singer and songwriter Robert Del Naja, also known as 3D, and a founding member of the band Massive Attack.
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