Louis Vuitton will launch its second collaboration with YayoiKusama on Tuesday with a takeover in Tokyo featuring a mix of physical installations and augmented reality activations.
An anamorphic billboard in the buzzy Shinjuku district will take onlookers inside a Louis Vuitton trunk decorated with Kusama’s signature polka dots, via an avatar of the artist. At Shiba Park, strollers will be able to see chrome sphere sculptures and a hot air balloon in the shape of a pumpkin.
Tokyo Tower, an Eiffel Tower-inspired communications tower, will be transformed into a colorful holiday tree and the Tokyo station installation will include a fish-shaped food truck. In each location, AR filters will unlock lively animations, while selfie features will allow participants to blend in among imaginary characters or dots, or to try on virtually items such as Louis Vuitton x Yayoi Kusama sunglasses.
Some pieces from the collection, including handbags decorated with hand-painted dots or metallic spheres, debuted as part of creative director Nicolas Ghesquière’s women’s resort 2023 fashion show in May at the Salk Institute in San Diego.
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