EGOT winner John Legend has joined fragrance brand Montblanc to front its Legend cologne line, which most recently added Montblanc Blue to the lineup.
is the right artist to connect with Legend — it just makes sense,” said Philippe Benacin, chief executive officer of Montblanc parent company, Interparfums.
“As a writer and composer, I love that Montblanc enables people to write their stories beautifully with precision and care, and in doing so, craft their own legacy and legend,” Legend said in a statement.
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