Growing the sport. 🇺🇸 Improving diversity. ✅ Achieving its pledge of carbon-neutrality. 🟢 In an exclusive interview, CEO Stefano Domenicali talks about F1's determination to succeed in the U.S., and bring sustainability and diversity to the sport.
, Twitch and Chinese social platforms increased to 49.1 million. By 2022, that had grown again by another 23 percent. Over the past four years, F1 says it has been the fastest growing global sport league in terms of social media followers. And it's now a gender-diverse group too: Around 40 percent of Formula 1 fans are female, up from just 8 percent when Liberty Media bought the racing series in 2017 in a $4.4 billion deal.All of these fans helped Formula 1 earn $2.
Glitz, glamor and racing: Some 270,000 fans attended the Grand Prix in Florida this year. Here, the starting line-up.Domenicali says the goal will also be achieved with the help of the racing series' business partners, which include Saudi oil giant Aramco, by introducing e-fuels to help power the electric hybrid engines that the cars already use now, even though race car emissions make up less than 1 percent of the sport's carbon footprint.
To get to net zero by 2030, Domenicali says that"carbon credit is part of the complete strategy, for sure"—which is where some critics say the plan falls down. Bittner said Formula 1"needs to change to electric cars", a plan that Domenicali has dismissed. However, Bittner wasn't wholly dismissive of F1's plan:"If they take [their carbon pledge] seriously, they could be like a perfect role model, not only for other sports but also for people and also having investments in science.
Domenicali continued:"We are taking [diversity] very, very seriously. We are really frontline. We pay scholarships to underrepresented communities, our unprivileged communities, to make sure we can give an aspirational path for people."Still, the path for many drivers begins with privilege.
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