Dior is launching the bag, revealed during its fall 2022 women’s ready-to-wear show, with a global campaign featuring a multigenerational cast of outstanding women including Chimamanda Ngozi Adichie, Anya Taylor-Joy and Beatrice Borromeo.
. Adichie is shown wearing one of the T-shirts with a black trouser suit and a black Lady 95.22.
Beyond the official faces of the brand, Chiuri has surrounded herself with a cadre of female creatives who work with her on everything from fashion shows to exhibitions and campaigns, often with a feminist theme. Some of these regular collaborators will be making their debut as campaign faces in the Lady 95.22 ads, which will roll out over the course of the year.
Lacombe has shot several ads for Dior, including Chiuri’s first campaign for spring 2017 featuring twins Ruth and May Bell, and the fall 2017 ads with Jennifer Lawrence.
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