Footwear brand Crocs is flying high in the real world and now it’s ready to take on the holidays in the virtual one.
Indeed, while the current virtual shop may be the company’s first dedicated to the holidays, it’s not the brand’s first move in theThe quiz was designed to be lightweight, so people can breeze through them, whether shopping for themselves or others.
January 2022 delivered Crocs NFTs for Paris Fashion Week, followed by a collaboration in June with Saweeti on a limited-edition line of Jibbitz charms featured, along with the rapper’s avatar, in another virtual reality shopping experience. Most recently, it brought Crocs World to the ZepetoThis time, Crocs worked with Obsess, its previous tech partner on the Saweetie project. The firm’s virtual store platform develops immersive 3D experiences that brands can host on their own websites.
Beauty and fashion are the largest categories for the platform, which works with some 20 to 30 brands in these sectors. To date it has released more than 150 virtual stores and Singh estimates that fashion and beauty account for two-thirds of them.
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