Assouline is bringing the luxury of travel to your home with their new candle line. From Mykonos to Marrakech, each candle is designed to take you on a sensory journey to your dream vacation spot. scentedcandles travel
. The line marks the luxury brand’s first foray into the home fragrance space; however, it has ventured outside the publishing sphere in recent years with the creation of its upscale cocktail bars and private libraries.
Assouline tapped renowned perfumer Jérôme Epinette to craft the scents, and each is based on a personal association or memory of the Assouline family. “The creative process was really fun,” Alex Assouline, chief of operations, brand and strategy, and son of founders. “He just asked us to look at the book and then close our eyes and describe what we saw. He wanted to capture that moment.”
While the 300-page hardcovers took six months to create, the candles were some three years in the making. “Believe it or not, I started working on the candles in May 2020,” he says. “It took years of research and development to create a product that would match the level of quality that we put into our books.” Each candle is housed in a beige ceramic container and features a silkscreen-printed motif that corresponds to the title it’s referencing.
After nailing the refined aesthetics, the team now had to ensure the scents were suitably sophisticated and not too overpowering. As someone who’s personally sniffed all six, I can tell you that these candles perfume the room without even being lit but were somehow never too strong when burned. Muse will take you straight to the Greek island with notes of cyclamen, almond, green fig, and tonka bean. The unique blend is like breathing in the Aegean Sea.
The adventures don’t stop there. Tulum Gypset evokes visions of the Caribbean coast with earthy aromas of eucalyptus, sage, black pepper, and cardamom, while Gstaad Glam conjures up a cozy cold-weather escape using cypress, cedar, black tobacco, juniper berry, and palo santo.
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