Carl-Axel Wahlstrӧm explores the potential—and the limitations—of AI in Copy, a fashion magazine he created with Midjourney AI and ChatGPT.
. The more I flipped the more unsettled I became. I knew the “models” were composites, but they look like real people; plus they had real sounding names, as did the brands. Had I missed out on something? I was desperate to find a breadcrumb, something that would help me make sense of it all.
An AI image is a visual created with the assistance of computer-generated intelligence. The software utilizes algorithms to create images that closely resemble real photos, yet they are entirely computer-generated. The AI learns from a diverse range of real images to accurately capture realism. [Essentially,] it’s made out of brain; it’s made out of nothing. Creating images in AI really [requires that you] be very inventive with words.
I think that we have been confused for the last 10 years—maybe 20 years—ever since I started working with fashion. The only thing that we have achieved is looking back, looking at what we have been doing and then remaking it. I think Midjourney is a perfect example of this. If you prompt the 1990s, it looks like the ’90s. If I prompt 2010, it doesn’t look like anything, it doesn’t know what 2010 represents.
And I think that’s also something that we have been missing when it comes to these types of magazines. I really like the contrast of what I created here, which is a very niche fashion product that is distributed in stores where the other fashion magazines are sort of the opposite of where I am in the fashion triangle, but my imagery and how I sort of presented it is quite similar, so it’s sort of like a mind-fuck here.
The RealReal just released a report that indicated people want to “look rich.” It seems to be the same case in your magazine.
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